Amsterdam Area, Netherlands
Global Head of Marketing at Backbase
Internet
Education
Hanzehogeschool Groningen 2006 — 2007
Propedeuse, Business Intelligence
Experience
Backbase February 2010 - Present
eFresh.com B.V. August 2007 - January 2010
Qurium September 2003 - August 2007
Skills
Conversion Optimization, Media Relations, E-commerce, Product Marketing, Online Advertising, Demand Generation, Cloud Computing, Digital Marketing, Startup Marketing, Web 2.0, Web Development, User Experience, Cloud Applications, Integrated Marketing, Enterprise Software, Lean Startup, Mobile Applications, B2B Marketing, Start-ups, Product Strategy, Internet Banking, Corporate Branding, New Business Development, Product Launch, Content Marketing, Public Speaking, Go-to-market Strategy, Marketing Automation, Generating Revenue, CRM, Internet Strategy, Lead Generation, Mobile Banking, Field Marketing, International Marketing, Strategy, Campaign Management, SEO, Thought Leadership, Entrepreneurship, Marketing, Marketing Strategy, Monetization, Web Applications, Global Marketing, Inbound Marketing, Guerrilla Marketing, SaaS, Analyst Relations, Product Management